Getting business reviews on Google doesn’t have to be a struggle. It can actually be a simple process with many benefits.
Now you might be thinking are online reviews even important.
The answer is yes!
In this post, I’ll give you a few ways to help you get more reviews on Google so your business can stand out.
Google My Business
Before you can start receiving Google reviews, you need to have a Google My Business profile.
You can sign up here.
We’ll be writing a post about setting up a Google My Business profile and how to optimise it really soon, so sign up for our newsletter to stay informed.
Once you have a profile, you’re ready to start accepting all those 5-star reviews from your happy customers.
Why Reviews Are Important
In today’s world, people are researching online before making purchases.
Customers want to know about businesses and gather information before hiring someone or buying something. That’s why having a website is so important!
Your website acts as the first contact between your business and any potential customers.
It doesn’t matter if they are buying a product or hiring your services. Positive reviews can greatly influence if someone decides to pick your business to provide them with what they’re looking for.
Here are 3 reasons why reviews are so important.
If I asked you to pick between 2 restaurants, one of which has multiple 5-star reviews and the other has no reviews, which one would you pick?
Unless you enjoy living on the wild side, you’re probably going to choose the restaurant with the multiple 5-star reviews, right?
And that’s because we trust the choices of our peers. We’re more likely to make a purchase if others around us agree that it’s a good decision.
Knowing that multiple people have chosen that same restaurant, and have had a great experience, reaffirms to us that we should eat there too.
Of course not every review will be positive, but as long as the overall rating is high, you can feel good about your choice.
Google and other search engines try to provide the most relevant results to their users.
Google reviews help improve your website’s search ranking and overall SEO efforts. Positive reviews send a strong signal to Google that your business is the real deal and provides a great service.
Positive reviews won’t help you rank number 1 alone but can boost your ranking by close to 10%. These small wins can be the difference that helps you rank higher than your competition.
Google reviews provide a way for you to get feedback about your business from your customers.
Every positive review is confirmation that you’re doing something right. A thumbs up to keep doing what you’re doing.
Negative reviews, although unwanted, give you an opportunity to reflect on what you’re doing wrong and allow you to come up with ways to improve and make things better. Never take a negative review personally. Ask yourself, did you do something wrong and if so, how can I improve to make sure it doesn’t happen again?
Always make an effort to respond to reviews, even if it’s a quick ‘thanks’. This helps build a connection with your customers.
4 Ways to Get More Google Business Reviews
So how do you get more business reviews on Google?
There are a variety of different methods you can utilise, but let’s look at some of the best ways.
If you don’t ask, you don’t get.
You should aim to get reviews from all your customers where possible.
Send an email explaining why reviews are important to your business and a quick link to your Google My Business profile.
You want to make the process for the customer as simple as possible. By providing the link that leads straight to the review box, you eliminate the hard work for the reviewer.
Ask for Reviews in Person
This is a great tip if you interact face-to-face with your customers or clients.
Maybe you’ve just had a great experience and you feel your customer greatly appreciates your help.
As you’re wrapping up, ask the customer if they would mind writing a review now or when they can.
You can even invest in a little compact review card with all the information they need to leave a review. Sure, not everyone will follow through, but some most certainly will, and every little helps!
Link to Your Google My Business Profile
If a customer decides to leave a review for your business, the first place they’re going to look is your website.
Put a link to your Google business profile on your website or in the footer of your email. Put it somewhere where people will see it.
Provide a Great Service
Without a doubt, providing great service is the best way to get more reviews. It sounds simple, but going that extra mile for your customers can make a massive difference.
Do everything you can to make the customer happy.
Not only does it show that you care, but it also shows you love what you do and are genuine.
People trust what other people have to say about businesses.
Many people feel that reviews posted by strangers are just as reliable as personal recommendations. Use that to your advantage. Make a habit of asking your customers to review your business on Google.
And remember, try to make it as easy as possible.