Websites are ideal for representing your brand and attracting customers, but you must ensure that it is optimised to its utmost potential.
In this article, we’ll show you how to employ some of the greatest web design practises to create a website that does more than just look good—a site that helps you attract new customers and increase revenue.
It only takes 0.05 seconds for someone to create an opinion about your website, so make it count by using these 6 web design best practises.
Keep To Small Amounts of Text
On homepages and landing pages, keep the text to a bare minimum.
When a user first visits your website, they will not want to read big volumes of text.
They’ll want to learn as much as possible about you, your business, and your brand, and you’ll want to make it as simple as possible for them to do so.
You must master the ability to convey a tale in only a few sentences or words in order to entice people to contact your company.
Use Visuals
It is usually a good idea to employ visual images in conjunction with written content.
Because a picture is worth a thousand words, choose photos that best represent your business.
Rather than going into great depth about your goods or services on your website with a lot of text, show them.
Have Clear Call to Actions
A call to action can be seen on almost every website.
If a visitor can’t find their way through your website, they’ll most likely lose interest and depart.
To overcome this, call to actions should be as straightforward as possible, using bright colours and minimum writing. For example, your call to action could be “Sign up,” “Subscribe Now,” or “Click Here,” because the progressive action on your website should be straightforward and easy for users.
Making your website as user-friendly as possible is the best way to make it the best it can be.
Remember that the goal is to make their customer journey with you as frictionless as possible, in order to provide them with a better good experience and generate a lead.
Consistent Colour Scheme
The colour schemes you use on your website are crucial.
As previously stated, visitors to your website make a decision to stay or leave within seconds, so make sure your colours not only suit within your website, but also with your brand image.
A design choice is important because it confirms what customers already think about your brand, and keeping it consistent ensures that your brand is easily identifiable.
Easy Navigation Throughout Site
Make the user’s customer journey as simple as possible. Users should have no trouble finding what they’re looking for on your site.
Consider what users will be looking for from your website. Why are people coming to your website? How will they get more information or see what’s available? Users that visit your site will leave if they are unable to answer these questions swiftly.
Many websites, for example, place the navigation menu horizontally at the top of each page.
The more options you provide, the longer it will take them to decide on your site, and they may abandon it. If you have an e-commerce store, you may add a search bar to make navigation easier without having to use a cumbersome menu.
Mobile Optimisation
Because mobile phones are the most common way to access the internet, you must make sure that your site is accessible from both desktop and mobile devices.
Additionally, because 58 percent of all Google searches are made on a mobile device, search engines recognise mobile-friendly sites.
You must ensure that your site looks excellent on mobile devices in order for users to stay and look at it.
Summary
Although design is vital to the success of your website, there are some best practises to keep in mind when building your site in order to encourage repeat visitors and generate sales.
It’s all about making it simple for the user to contact you by providing the proper amount of information.
Hellooodesign is a digital design agency based in Kent that specialises on inexpensive, high-performance websites for small and medium-sized businesses. Take a look at some of the websites we’ve created to get a sense of what we can accomplish for you and how we can help you make the most of your website.
