You probably already know why it’s important to have a website for your business.
But did you know that your website should also be mobile responsive.
A mobile responsive website is one that automatically adjusts to the screen size of the device, whether it be a PC, tablet, or smartphone, without sacrificing the quality of the web page.
As the internet expands, so do the number of business websites that compete with yours.
It is a necessity for a modern business to compete to have a website that can pique visitors’ interest and assist clients in making informed selections.
Despite the fact that you or a rival company may own websites, it’s possible that they aren’t converting clients as well as you had hoped when you first developed or bought them, perhaps as a result of poor design.
It’s the reason we added mobile responsiveness to our list of 11 things every website needs.
Are You Losing Customers?
The numbers below demonstrate how many customers a non-mobile-responsive website can lose.
A smartphone was reported to be possessed by 81% of UK residents in September (that is approximately 52,358,400 people).
As of 2016, according to research in the computing sector, almost 51% of websites are visited on a mobile or tablet device.
This indicates that 51% of your visitors may have issues if your website is difficult to access on a mobile device. In fact, a visitor is predicted to leave a website 61% of the time if they find it difficult to view it on a mobile device.
This could result in potential clients and sales going to rival businesses with websites that are better designed than yours.
Let’s Talk SEO
Websites are evaluated by search engines like Google and Bing to determine whether they are mobile-friendly and will function properly on a mobile device.
Although Google’s algorithm is thought to be a closely-guarded secret, it’s widely accepted that this check has a significant impact on how well a search engine ranks on the results page.
You may be able to boost your search engine position and appear above your rivals just by having a website that adapts effectively to mobile devices.
As a result, your website might get more traffic that your competition might have previously taken from you.
Conclusion
Your website’s traffic can be increased with the help of mobile friendly design, thus raising your conversion rate.
Making an investment today can increase your profitability and help your sales in the long run.
Our team at hellooodesign provide responsive website design in each and every website design package we sell.
To start your website project with us, or to find out more about how to make your current website better for you, get in touch with us.
