Have you ever noticed the little padlock next to the URL in your browser?
Well, that’s there to show the website is secure and encrypted.
Read on to find out why it’s important to have an SSL certificate for you and your website visitors.
Understand SSL Certification
Let’s start with the definition from SSL.com:
‘SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private’.
SSL stands for Secure Sockets Layer. This basically means that any information sent between your website and a visitor’s web browser is encrypted so that it can’t be read by a third-party as it’s sent across the internet.
Why You Need an SSL Certificate
Whenever someone submits information on your website, such as credit card or personal details, they are sending that information to a server. The padlock shows that your website is secure and has encrypted any data they enter and shared with your website.
According to HubSpot, up to 85% of people will not continue browsing if a site is not secure. That is a lot of potential customers leaving your website.
Your SSL certificate ensures that you are who you claim to be and also indicates a secure connection. It helps to protect customers from becoming a victim to scammers.
Would you use or buy something from a website that wasn’t secure?
Even if you don’t collect data on your website, it’s still important to have a valid SSL certificate. Visitors to your site might not understand how SSL works but do associate the ‘not secure’ text next to your URL with being negative.
It’s simple; Google favours secure sites. Having an SSL certificate won’t put you at the top of Google, but it will help to increase your search engine rankings and be seen by more people.
More people seeing your website translates to more people clicking your website.
So how do you get an SSL certificate?
No need to worry. All our website design packages come with an SSL certificate and we’ll automatically install it for you. As long as you are with us, your site will be secure.
Find out more by contacting us today to discover the best design package for you and your business.