You may have asked yourself the question ‘why should I get a website for my business?‘.
We get it; if you don’t know the benefits of having a website, it can seem unneeded and a pain not worth pursuing.
It turns out, however, that websites are more than just a page on the screen.
You Can Attract New Customers
You might be happy with your customer base at the moment but every business will experience customer turnover. To continue your success, you must attract new customers.
A great way to achieve this is by appearing on Google.
In 2020, almost 4.54 billion people (59% of the global population) use the Internet. That’s a lot of people.
A well-optimised website can help your business rank well for a variety of search terms and attract a steady stream of new customers.
Appearing at the top of Google doesn’t happen overnight, but with our help, we can begin to take the first steps towards that goal.
You’re Open 24/7
The internet never closes. Unlike most physical stores or offices, the internet allows your business to remain constantly open.
Whether it’s lunchtime or after opening hours, your business’s website, along with all the information on it, will still be available to someone searching.
Your website will act as an invaluable and always-available resource for information.
The benefits of this are numerous. Think about all of the potential clients you may miss who don’t have the time to visit you in person or to wait for your phone line to be open again.
Your website doesn’t even need to be complex. It can be a simple one-page design with frequently asked questions and information relating to opening times, location, etc.
If this sounds like the page you need, you can contact us today to chat about our one-page website design package.
You Can Be Contacted Easily
A website is a great place to make your contact information easily available to potential customers.
So many people use their computers or mobile phones to browse the web for a whole bunch of different things.
Having a website allows you to reach many more people that are searching for what you offer. You can also integrate your website with Google Maps so people can find you more easily.
Without a web presence, you might be missing out on a lot of future customers that begin by searching online and are hoping to chat before they visit your store or meet you in person.
You can have an easy to use contact form on your page so people can message you quickly and get any answers they need to make their decision about whether to buy or use your services.
You Can Showcase Your Work
People want to know they can trust you and that what you’re providing is of good quality.
56% of people stated that they won’t trust a business without a website!
Would you buy a product from Amazon if it didn’t have an image? Probably not right. It’s the same for you and your business.
Without a website, you’re asking people to assume that what you’re selling or providing is good.
A website can allow you to easily display your recent work and instil that trust immediately.
You can also display your best reviews and testimonials prominently on your website further establishing your social proof.
Your Competition Will Have a Website
There is a very good chance that the majority of your competition will already have a website.
There is a good reason for this.
Studies show that once a person has an idea of what they need or want, they start researching, and 72% of them go online to find educational material, reviews, and testimonials.
Your competitors know that a website brings with it a whole heap of benefits.
If someone wants to compare your business to another, but can only find the other business online, you can almost guarantee they will end up using your competitor.
If you want to stay relevant and competitive within your field, it’s important you don’t fall behind simply because you don’t have a website.
The Bottom Line
It’s imperative for every business, whether new or old, to have a website and the more professional your website is, the more advantages you can gain.
But don’t worry, you don’t need to be tech-savvy to get a website.
That’s our job.
Pay monthly websites can make it simple and cost-effective for businesses to get online.
Contact us today for more information about how we can help.
Starting a new business and need help setting up your limited company? Read our guide on setting up a new limited company.
